The ads, which reportedly cost the company $10.3 million and will be erected from July 1st, will face southward toward both the River Thames and Tower Bridge—each a prime tourist location near to the heart of England's capital.
Speaking in London's financial district this morning, Wal-Mart chairman S. Robson Walton said that the deal marked an "exciting new chapter" in his company's reach across the globe and that "there is no city whose values are more in line with Wal-Mart's than London."
The news has reportedly been met with mixed reaction in London, with concerns that the deal will severely undermine Britain's cultural and historical identity.
"This whole thing is such a shame. First Coca Cola got their hands on the London Eye and now this nonsense", said Jeremy Hinchcliffe, a former Beefeater at the Tower of London.
The news comes on the back of reports that American telecommunications company Comcast is set to purchase London's famous Old Vic theatre in a deal that could potentially see the historic venue renamed the Comcast Coporation Theatre.