Wednesday, April 01, 2015

Wal-Mart Buys $10.3m Advertising Space on Tower of London

US retail giant Wal-Mart today agreed a 2-year deal with the London Borough of Tower Hamlets to project advertising campaigns on the south side of the Tower of London.

The ads, which reportedly cost the company $10.3 million and will be erected from July 1st, will face southward toward both the River Thames and Tower Bridge—each a prime tourist location near to the heart of England's capital.

Speaking in London's financial district this morning, Wal-Mart chairman S. Robson Walton said that the deal marked an "exciting new chapter" in his company's reach across the globe and that "there is no city whose values are more in line with Wal-Mart's than London."

The news has reportedly been met with mixed reaction in London, with concerns that the deal will severely undermine Britain's cultural and historical identity.

"This whole thing is such a shame. First Coca Cola got their hands on the London Eye and now this nonsense", said Jeremy Hinchcliffe, a former Beefeater at the Tower of London.

The news comes on the back of reports that American telecommunications company Comcast is set to purchase London's famous Old Vic theatre in a deal that could potentially see the historic venue renamed the Comcast Coporation Theatre.   

This article was written by Laurence Brown. Laurence is a British expat living in Indianapolis, Indiana. He is a contributor for BBC America and has written for Anglotopia. He is Editor-in-chief of Lost in the Pond and loves nothing more than to share these articles with anglophiles, expats, and other interested parties on social media. Follow Lost in the Pond on Facebook, Twitter and Google+.

7 comments:

Anonymous said...

April Fool!

Deb said...

If this is not an April Fool, then I do suggest that you run, far and fast, away from anything that WalMart offers you. They have a habit of destroying small business, without any shame or regret.

Elizabeth West said...

PLEASE tell me this is an April Fool's joke! D:

Resonant Brain said...

I am a photographer based in here. Before I moved out west, I used to come here all the time. They have great staff, great lighting. They have a gorgeous patio area that is draped in white. Just gorgeous!! The event rooms for rent has a separate bar area with bartenders too.

Russell Strand said...

Seriously did that collaborated with them or they brought it? Indeed this is a big news and wall mart is a very giant company surely they are going to destroy the market for their profit.

Rosy | Charminar said...

Hi,

this real news or you are trying to make fool

Regards
rosy

Laurence Brown said...

Hi, Rosy. Thankfully, this was just an April Fools joke.

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